Where Our Story Began
Our story began in 2016 with a small shop filled with little things women loved — coin purses, pencil cases, notebooks, bags and all kinds of cute everyday finds.
Being surrounded by these little things taught us something.
We noticed that women were often drawn not only to what was useful or beautiful, but to pieces that somehow felt like them — and color was often what made that connection.
Some colors were easy to find. Others weren't.
So we started creating our own small wallets and accessories in playful, hard-to-find shades.
They quickly became customer favorites.
What started with those little colorful pieces gradually grew into bubuBee — a Thai bag brand from Bangkok built around color, thoughtful design, everyday practicality and an affordable price.
As the brand grew, so did our curiosity.
We wanted a space where we could play even more freely — with brighter colors, lighter materials, more playful ideas and a little more fun.
And that became bubuBee story.
bubuBee story — Take Your Story Everywhere
bubuBee story is the more playful side of our world.
While bubuBee carries our love for color into bags designed around everyday style and function, bubuBee story gives us even more freedom to explore color, fun and self-expression.
It is where we can be a little bolder, a little lighter and sometimes a little unexpected.
More colors.
More play.
More ways to carry your personality with you.
Different collections may tell different stories, but both bubuBee and bubuBee story come from the same belief:
What you carry can say something about you — and a little color can change the mood of an ordinary day.
That is why color has never been just decoration for us.
It has been part of our story from the very beginning.
